Did some brainstorming with my boss just now-- he's so thrilled that I'm taking this class. Really, he's thrilled with every class that I take. He loves my education complementing my job (and so do I!).
Anyway, here's where I am:
The two grants I'm planning to write for this class are 1) Aetna and 2) New Belgium Brewing.
My next steps are:
1. Research.
It's time to get very specific with what our answers are for some questions these grants seem to have in common: Description of program, strategy, our experience, expected results & how they're measured, etc. Some of these I can find on our website, and for others I need to schedule meetings with coworkers to get the info I need.
2. Compare grants.
I need to get deeper into the applications instead of the quick overview that I've given them so far to find out where I can duplicate text between them and where each one needs its own data.
3. Budget.
I'm a bit nervous about this part of the writing process, so I want to get on it as soon as possible (plus, some of my coworkers are hard to nail down, so I need to set meetings now for the next few weeks).
4. Spreadsheet.
I've started the spreadsheet that we've talked about in class, but it's not very full yet. One of my high-priority items needs to be getting that together. My boss wants me to look into grants (or at least be aware of them) from REI and Blue Cross in addition to the ones I'm working on for class, so I want to be sure to get those down. The Blue Cross grant will probably ask for similar things as the Aetna grant.
I'm sure I'm forgetting something really major, but these are the things at the front of my mind right now.
It's taken me a while to get my thoughts together on this, but a lot of that time was dreaming up worst-case scenarios for changes that might arise during a grant period. Unfortunately, the coworkers I might have asked are either crazy-busy and not answering questions right now, or are out of town on vacations or projects. It's a bit of a week at BikeTexas.
I'm not sure that I still have my thoughts together, but here's what I've thought of so far. (These ideas are mainly for the Aetna grant that will fund school-based or afterschool fitness programs in Austin, Dallas, Houston, and San Antonio.)
BikeTexas has the experience, resources, and professional contacts to meet the requirements of the grant over the course of a year, even if changes arise in our personnel, the schools' commitments, or policies that may affect biking and walking programs.
Personnel: At least five staff members have served as Program Managers, or have worked closely with the Program Managers, on educational grants in the past. Therefore, in the event of staff changes, personal emergency, or other staffing problems that arise, someone else can be ready to step into the Program Manager's role, either temporarily or for the duration of the grant. Additionally, our program managers write detailed reports both for the grantor and for office records, plus no one ever works entirely alone. At every step of the grant process, the Program Manager will be communicating with his or her colleagues about the grant and its process, so that if an issue does arise with the Program Manager, he or she is not the only one holding the keys and multiple staff members will be familiar with where the grant is and what is going on at any given time.
Schools: We will do extensive research, in cooperation with teachers and school administrators who we already have connections with, to identify multiple low-income and underserved schools in the four cities. We'll target those schools, plus any local afterschool or other youth-oriented programs (i.e., Boys and Girls Clubs) with our outreach to suggest a bicycle and walking safety program for their schools. We'll have multiple options available for interested schools so a potential biking or walking program will be built around their needs, such as:
Walking School Buses (need to get parents to agree & find volunteers to lead)
Bike Trains (need parental agreement, and need to train parent or teacher volunteers to lead the train)
Bike Clubs
Biking and Walking Safety Curriculum, to be taught in PE classes (need to schedule training sessions for the teachers at a time and place that is convenient for them)
Bike or Helmet giveaways
Biking/Walking Incentive programs for students
Schools or afterschool clubs may want some combination of the above. We'll have a draft plan for each type of program to present to school administrators, with flexibility built in to review the plan and assist a school in making changes during the school year, if necessary. For example, if a school plans a bike train but discovers that it's easier on students and parents for them to ride to school on their own instead of having to meet the group, BikeTexas may help them transition from a bike train program to an incentive program for students to walk or ride to school. Or, if a school is successful in getting children to ride to school but discovers their bike parking is inadequate, BikeTexas might assist in finding low-cost or free bike racks for the school to install.
Part of the initial outreach will be identifying and communicating with multiple schools in each city, so that if one school decides that the bike program isn't working for them and no appropriate solution can be found, the program can still continue in the city with other target schools. BikeTexas will plan exit strategies ahead of time that will allow schools to drop out of the grant program with a good relationship preserved between them, the other schools in the program (if applicable), and BikeTexas.
Policies: Many parents are uncomfortable with strangers, however well-intentioned, visiting their child's school. BikeTexas strives to alleviate these concerns by training the educators, parents, and other youth workers in bike safety , rather than teaching students directly, which not only multiplies our efforts but also minimizes the concerns that may arise about non-school personnel having direct student contact. On occasions when BikeTexas is present, such as a special event that we've been invited to, we do our best to make sure the parents are notified ahead of time that we'll be there, and at the event we identify ourselves as being with BikeTexas and having the school's permission to be present.
Occasionally a school district or city will make it more difficult for children to walk or bike to school by enacting policies forbidding it or by banning bicycles from particular roads. BikeTexas does oppose bike bans in Texas as part of our advocacy work, but unfortunately the "it's for the children's own safety" argument, unfounded or not, tends to sway majority opinion, at least temporarily. BikeTexas will be prepared to suggest alternative programs to schools if these sort of controversies pop up within a community, likely pulling from the list presented earlier, while using our advocacy (i.e., non-grant) funds to possibly fight against any bike bans. Schools' own successes in a city of getting more children to be active through these bike and walk programs, especially when children regularly bike or walk without incident.
Since for the purposes of this class I'll be writing for the organization I work for, I thought I'd use this space to work through some ideas and expectations.
My initial intention for this class was to find funding for our KidsKup program (the picture here is from last week's race; we have one more before the funding runs out), which BikeTexas is actively seeking now. I plan to keep looking for grants that can fund KidsKup.
In the meantime, the grant that I mentioned briefly in class last week from the Aetna foundation sounds like a great fit for the kind of work BikeTexas does. Our education side has a five-hour curriculum for elementary students that has been presented to about 2 million Texas children over the last 10 years.
I started talking to a coworker last week about writing a potential proposal for the Aetna grant and making it as real-world as possible for something that BikeTexas could realistically do. We both started talking about afterschool clubs and bike rodeos, but that's not really the way that BikeTexas has conducted our education program.
To reach so many students, BikeTexas has trained 7000 Texas teachers over the last 10 years. We focus our efforts on training the trainers, so that we can multiply our efforts. A staff that has varied from 10-20 people at any one time couldn't have reached as many students if we tried to do all this ourselves. (We used the same approach in the pilot year of our university education program-- we held 5 webinars to train orientation organizers at 8 colleges, and reached about 3000 students in one year, with only 1 1/2 FTE staff working on the program.)
So, all the stuff that I talked about with my coworker the other day needs to be scrapped. It was fun and easy to get carried away with our ideas in a brainstorming session, but we have to frame those ideas inside what we can realistically do. We would have had to partner with schools and programs in the cities that the Aetna grant is for anyway (Austin, Dallas, Houston, San Antonio), but the kind of partnership that BikeTexas specializes in means we may never set foot inside a school.
Working through the process of reading over the RFP and tailoring it to fit both Aetna's mission and BikeTexas's mission will be a great practice in honing on exactly what each organization needs. I'm looking forward to finding other grants to use for this class and seeing how each one is a bit different and will require a different approach. It may be that some potential funding sources won't match up well with the one-step-away tact to bicycle education that BikeTexas uses.
Childhood obesity remains high across the U.S., with about 17% of children and adolescents reported as obese1. While state-level data for childhood obesity is more difficult to obtain, some counties in Texas report obesity levels for low-income preschoolers at 20% or greater1. Additionally, obese children are five times more likely to become obese adults3, putting them at greater risk for heart disease, diabetes, and the high health care costs associated with these chronic conditions. The Centers for Disease Control and Prevention recommend at least 60 minutes a day of physical activity for children and adolescents2, which can be difficult for families who have busy schedules. This difficulty can also be compounded by children who think of exercise as boring or a chore.
The BikeTexas KidsKup race series has provided a free, non-competitive, safe space for families to learn about bike safety and how fun bicycling can be to about 200 children per year since 1999. Even reluctant riders have left KidsKup events with big smiles and a feeling of accomplishment, and many of these children return for other races, bring friends along, and are more likely to ride at home after finding out how fun it is to ride with their peers at a race. BikeTexas would like to continue this important program to fight childhood obesity, and expand it to even more children across the state, particularly in low-income areas.
BikeTexas has sponsors that provide bike safety information, healthy snacks, race numbers, and medals for children who participate in KidsKup. However, to continue the program, BikeTexas needs a partner who is committed to fighting childhood obesity to provide for the staffing hours needed to plan and present 20 races per year. BikeTexas is requesting $10,000 per year ($5,000 per school semester) from your organization to reach more children across Texas with the joy of bike riding and messages about bike safety.
1 CDC: Overweight and Obesity: Data and Statistics: Childhood Obesity Facts. (http://www.cdc.gov/obesity/data/childhood.html) 2CDC: Physical activity: How much physical activity do children need? (http://www.cdc.gov/physicalactivity/everyone/guidelines/children.html) 3 CDC News Room: New CDC Vital Signs: Obesity Declines Among Low-Income Preschoolers (http://www.cdc.gov/media/dpk/2013/dpk-vs-child-obesity.html#graphics)
I work for BikeTexas, the statewide advocacy and education organization for biking and walking in Texas. (Our mission statement is to advance bicycle access, safety, and education in Texas.) Much of our education arm was funded for the last 10 years by Safe Routes to School (SRTS) grants from TxDOT, but due to changes in the federal laws that govern transportation funding, TxDOT decided not to renew any SRTS grants for 2013.
In some ways, this is a good thing. Being dependent on TxDOT for funding does put some limitations on BikeTexas' work and how we can use the funds, plus any groups that do not agree with federal funds supporting bicycle work are quick to complain about BikeTexas wasting taxpayer dollars, often opening us up to even greater scrutiny than that already required by law. So, there is something to be said for being released from those conditions.
However, the loss of the former grants has left the BikeTexas education programs unfunded. These programs teach bicycle and walking safety to elementary students across Texas (about 200,000 students per year) as well as giving support and encouragement to teachers, parents, and community leaders to host Bike to School days, Bike Rodeos, and other programs to encourage families to seek active transportation. BikeTexas considers these programs vital to fighting the obesity and diabetes epidemics among Texas children, especially low-income Texas children, and an economic alternative for families who may struggle to pay for a car to take children to school or other activities. By making cycling and walking attractive to young Texans, BikeTexas is investing in the next generation of healthy, active, fiscally smart Texans.
I would like to take a step toward finding funding for the BikeTexas Education programs. While I don't expect to find a source to fully fund the program in the scope of this class, I'd love to at least make a start towards a large source, and perhaps find a smaller source to fund at least aspect of the program. KidsKup, a mountain bike race for under-12 riders that serves about 300 children per year, is funded for the fall races right now but needs a new sponsor or grant for the spring 2014 series. For this class, I'd like to focus on finding a smaller grant that will keep the bike race running.
Susan G. Komen for the Cure is dedicated to the prevention, treatment, and eventual cure for breast cancer. While both men and women are susceptible to breast cancer, the usual patients are women, so this organization is primarily aimed at women. Their signature color is pink, designed to appeal to women—and also likely to stick out when men wear it for an awareness or fundraising event sponsored by Komen.
When a visitor to the website first loads the Komen page, a message from Nancy Brinker, the founder of Komen for the Cure, pops up: “What started as a promise to my sister inspired a global movement.” Aristotle writes that “Pity may be defined as a feeling of pain caused by the sight of some evil, destructive or painful, which befalls one who does not deserve it, and which we might expect to befall ourselves or some friend of ours” (II.8.1385b.14-5). Nearly 30 years have passed since Brinker founded Komen for the Cure in honor of her departed sister, and yet that feeling of pity is still aroused in others by a simple statement about a promise made between two sisters. Not only do women fear getting breast cancer themselves, but the fear of it happening to a loved one, perhaps even a sister, is even more a call to action.
Longaker and Walker put it another way: “When we imagine an experience, our brains behave as if we were confronted with the object itself” (216). When faced with a website full of images of breast cancer patients and explanatory details about the life and death of Susan G. Komen, the visitor is led to imagine facing breast cancer—either herself, or in someone she loves. The mind, “imagining this experience” as Longaker and Walker say, begins to react with the same emotions as would be present if imagination were reality—terror, anxiety, and grief, all while clinging to hope that a cure can be found, possibly through Susan G. Komen for the Cure.
How did Komen manage to get this message to spread? Slowly. Brennan mentions that “a difficult idea can spread as if it were indeed contagious” (52), something that Brinker had to use to her advantage, since “newspapers balked at printing the words ‘breast cancer’, [and] no one talked openly about the disease” (Komen). Komen was not the first charity in existence, and it is hardly the only cancer-related charity around today; Kat Jones, the owner of the company that developed the Livestrong brand, calls the world of cancer charities “a very crowded space”. However, the foundation’s reach makes it seem larger than life. According to Komen.org, Nancy Brinker “pioneered cause-related marketing” with the result that it is hardly possible to walk into a supermarket without seeing pink labels, especially during October, which is Breast Cancer Awareness Month. Brinker started with $200 and a bunch of names, and within a year of establishing the foundation, she had already held enough fundraising events in Dallas (including the first Race for the Cure) to start giving out grants for breast cancer research. The Komen site mentions that most people who donate do so because someone they know asked them. It is this way—by word of mouth—that the message of Komen most spreads. Brennan says, “As anyone who has participated in social movements is aware, the effect…is to intensify emotions of collectivity” (58). As one person asks another to donate or to participate in a Komen event, the bonds between the two people are strengthened, as well as the bond that each individual feels toward Komen and toward the entire community that the foundation has gathered around itself.
Longaker and Walker state, “Specific terms or symbols, if woven into emotionally powerful associative networks, can likewise lay before the audience something moving” (219). This is important to Komen in their two major symbols: the color pink and the running ribbon. Pink became Komen’s designated color in 1990; once innocently sitting around merely being a color, pink is now irrevocably associated with breast cancer, so that wearing anything that is pink gives the impression that the wearer is standing with Komen for the Cure. The pink ribbon first appeared in 1991, and has gone through a few makeovers to arrive at the signature Komen “running ribbon” that is now so well-known. Both of these logos added to the spread of Komen's message, since the mind now had an image to grab and onto which to attach the emotions drummed up by Komen’s marketing. As Ahmed expresses it, “a sign sticks to a body by constituting it as the object” (127), in this case, the object of both fear of breast cancer and hope for a cure. Because the pink ribbon and other pink paraphernalia are so pervasive in the culture now, it seems strange that either one is such a relatively recent addition to the world of breast cancer.
However, the foundation didn’t stop with symbols; Komen copyrighted the expression “for the Cure” when they changed from Susan G. Komen Breast Cancer Foundation to Susan G. Komen for the Cure in 2007, and uses that phrase in every way possible: Race for the Cure, Sleep in for the Cure, Marathon for the Cure, Art for the Cure—any Komen event has the line “for the Cure”, with the intent being that no one can hear that phrase and not think of Komen. In fact, “for the Cure” is a trademarked Komen phrase. No other charity is allowed to use it, regardless of what they are hoping to cure. The reason behind this, according to Komen, is “our donors and volunteers work very hard … they deserve to know that when they see ‘for the cure’, it means their dollars are being used to support Komen research.” Longaker and Walker point out, “many corporate logos have been around for so long that they function as values. We feel strong emotions at the mere presentation of the logo, without a network of emotionally resonant images” (222). Komen has invested a lot of money and emotional capital into their image and their trademark phrase, and don’t want that investment going to waste. “For the cure” also has pathetic value, in that it appeals to people’s need to do something. Not everyone can work in a lab, not everyone can personally do cancer research, and not everyone can care for cancer patients. But everyone can donate or participate in some way.
Founding the Race for the Cure in 1983 was a stroke of genius. From the 800 participants at the first race in Dallas, the Race has grown to a huge international series of 5Ks with over 1.7 million participants annually (Komen). Not only does every participant pay for the privilege, but many also do extra fundraising before and after every event. There is generally competition between teams—especially corporate teams—at each event to see who can raise the most money. Brennan says that “what ties the group together, what makes an individual a member of a group, hold regardless of whether the group is gathered together in one place” (52). Long before the race begins, and indeed long after it ends, participants in and supporters of a Race for the Cure have these bonds of belief in the cause that drive them to ask others to participate and, failing that, to at least donate.
Massumi says, "Intensity and experience accompany one another like two mutually presupposing dimensions or like two sides of a coin" (33). Ruth Warren, a frequent Race for the Cure participant, explains that when it comes to a Komen event, participants expect an experience and they are not disappointed. There is always a great deal of energy in the air. As far as intensity, organizers do not hold back: they play loud music to get the crowd energized and ready to run or walk. With the nerves and the excitement, the crowd transforms from sleepy participants trickling into the event by ones or twos to a unified mass of fast-moving people swaying to a beat. Cheerleaders are on hand to up the energy level, and teams or groups of friends who decided to do this event together stand out in their brightly-colored clumps of matching t-shirts.
“Regular” runners themselves bring a certain amount of adrenaline to any running event, but even without their help, the air is electric. Many Komen participants only run or walk in Komen events, and generally some of the participants have trained extra-hard for this, their first race, so they bring a different kind of nerves in addition to the emotions already tied to a race with the stated purpose of ending breast cancer. This sort of event, with excitement, sorrow, joy, exhaustion, and enthusiasm all mixed together, is a perfect setting for “emotional displays being looked upon favorably” (Brennan 51). Plus, the music gives a background rhythm which "has a unifying, regulating role in affective exchanges between two or more people" (Brennan 70). No wonder the sense of excitement at a race spreads so quickly.
A breast cancer survivor at the national Race for the Cure in 2008. Source.
Before the walk begins, the survivors in pink hats gather, each with a pink balloon, to be recognized. In addition to the crowd cheering on these brave women, there is a balloon release, in order of how many years each of the women has survived. Warren remembers, "It seems a bit silly at first to see them all standing there holding balloons, but as it goes on, it becomes more poignant." One year – five years – ten years: The announcer calls out each time interval in turn, until all the balloons have been released. Brennan notes that "[an image] is transmitted as surely as the words whose sound waves or valence register physical effects in the air around the ears of those who hear" (70-1). For everyone who sees the balloon release, the image is received and the affect is transmitted; in this case, the crowd, already energized from the music, the mass of people, and the nerves, now has a very visual reminder of why they have assembled. If Miss Warren is any indication, participants take this image with them and have even more motivation not only to conquer the 5K, but also to continue raising money for Komen to allow more breast cancer patients to be survivors.
Survivors are not the only ones celebrated at a Komen race. It is customary for participants to wear placards on their backs, which read “In celebration of” for survivors and “In memory of” for victims. A Komen race is an opportunity to remember those who lost their struggle against breast cancer. The atmosphere of celebration and joy is tinged with sadness and tears in remembrance of those lost ones, and that sadness is punctuated and underlined with every “in memory of” placard that goes by. In some ways, the race ends on a more sobering note than it began, even with the energy of thousands of people and the loud, fast-beat music, because during the race is the chance to see all those placards. All those lives lost. Especially for someone who trained specifically in memory of a loved one, crossing the finish line is bittersweet. Brennan notes that “one individual has the affect, other individuals see it, or sometimes hear it, they then drum it up within themselves, and so the affect, apparently, spreads” (57)—a perfect explanation for the spread of emotion at a Komen race.
Massumi writes, “That is why all emotion is more or less disorienting, and why it is classically described as being outside oneself, at the very point at which one is most intimately and unshareably in contact with oneself and one’s vitality” (35). While running and exhausting herself, the participant has seen all these names of those who have lost or are still fighting, even while literally (depending on how hard she is running) feeling life pound through her healthy veins. Meanwhile, the pink-shirted survivors are standing nearby, the music is still playing, and the cheerleaders are still chanting and pressing for ever more excitement in the crowds. It is not difficult to imagine a runner feeling disoriented with all those emotions flowing through the air around her, even if she is unaware of how much emotion is being transferred. It is a small wonder, then, that Warren describes runners and walkers finishing the race with tears flowing down their faces, even if they were not showing any emotion at the beginning. Smith and Hyde note, “he evoked such emotions as fear, pity, helplessness, anger and joy in his audience while enhancing their ability to empathize with one another’s plight” (460). While they were referring to Jonathan Edwards, the principle is the same; the emotions evoked at a Race for the Cure advance a participant’s empathy and, therefore, the participant’s likelihood of continuing to support Komen.
Brennan gives other possibilities for the spread of affect in a group, both of which are in place at Race for the Cure events. She mentions pheromones, which "are literally in the air" (69), especially in a group the size of a Komen race: even in small towns, these events number into the thousands of participants. She adds, "As chemical entrainment also involves touch, we should note that contagion by this means has been mentioned by group theorists from Le Bon to Blumer" (69). Again, in such a large group compressed into a space as small as a race starting line, it would be impossible for participants not to touch each other, even if they didn't want to. And since these groups do tend to be made up of more women than men, it's likely that many are touching willingly-- hugging, grasping an arm, shaking hands, and so on.
Also in play at a Race for the Cure is the mass of images that the mind sees and must process. Massumi mentions that "it would appear that the strength or duration of an image's effect is not logically connected to the content in any straightforward way" (24). Some images are longer-lasting than others, so what each person brings home from the race will vary. In addition to these in-person images, Komen is not slow to take advantage of the power of photography: The first image a visitor to the Komen website sees is Brinker, standing with her back to the camera and facing the mass of people who has gathered for this particular race. Brinker is a breast cancer survivor herself and is wearing the survivor's pink shirt in the picture, with a placard on her back that reads, "In Memory of My Sister, Susan G. Komen". Massumi notes, "The qualifications of the emotional content enhanced the images' effect, as if they resonated with the level of intensity rather than interfering with it" (25). In this instance, the image is blurred after a few seconds for the "What began as a promise to my sister..." message mentioned earlier. In this case, the picture + words do exactly what Massumi suggests: the effect of the image is amplified by the qualification.
In many ways, Komen opened the door for other charities to raise money in the same way. There is now a running charity for pretty much any interest or some sort of walking/running event for others: CASA Superhero Run, Walk for Diabetes, Run for the Water, and so on. Edbauer, in her description of the “Keep Austin Weird” phenomenon, remarks, “The phrase ‘Keep Austin Weird’ quickly passed into the city’s cultural circulation, taking on the importance of a quasi-civic duty” (16). Through their marketing, visibility, and word of mouth, Komen has cemented “running = charity” in the minds of many, to the point that not only will non-runners will often automatically assume that their running friends are supporting a cause, but also the same non-runners are likely to ask about the upcoming event, perhaps to see if it is a cause they can get behind and participate in as well. Running just to run in this era of charity runners is becoming an abnormality, something that should please Komen and other charities; they are the ones reaping the benefits.
Not only are Komen events heavily marketed, but they also get the cooperation of visible parties in a community. It has become a tradition that college football teams wear pink at a home game during October, and they encourage their fans to do the same. Men who want to support their wives, sisters, mothers, and daughters are usually not shy about wearing pink for the same reason. This is especially true of men who are runners and support Komen or another breast cancer-related charity. In the same way that “a local business’s billboard vow[s] to ‘keep it weird’” (Edbauer 17), it is such a norm in our culture now to “go pink” that it is odd not to do so—at best, someone may think the non-participant doesn’t know about breast cancer, or at worst it seems that the person is somehow in favor of breast cancer, just because of his or her refusal to wear pink; he becomes Brennan’s odd “lone resister” (11).
In this way, some of the Komen hype can backfire. For every gung-ho enthusiast who turns her Facebook page pink, there is a skeptic who might only be driven further away by this very public display of what is still, to many, a private matter. Awareness campaigns that arise outside of Komen, like the recently popular “Save the Ta-tas”, put a fun spin on a serious topic to make it more bearable. Like the variations on “Keep Austin Weird” that Edbauer describes (17-8), these side campaigns use the color pink and even a non-trademarked version of a pink ribbon, drawing on the established “strong emotions at the mere presentation of the logo” (Longaker & Walker 222) without actually using Komen’s logo. For others, such expressions may be seen as poor taste or as not befitting the seriousness of the disease. Crowley and Hawhee note, “People who are intensely invested in a position are less likely to change their minds than those who are not” (268), which may explain the intense marketing done by believers in the Komen cause. However, a negative attitude of friends or coworkers (“You aren’t wearing pink? Shame on you!”) does little to endear someone who already feels a bit put off by the over-the-top emotional appeals the Komen uses. The peer pressure employed by Komen supporters, while positive in some ways, can be a bit much. This is one of those “situations where people act as of one mind” (Brennan 52), which can annoy and alienate the non-believer.
Komen for the Cure is an organization started by a woman that will mostly appeal to women. While they have given away millions of dollars in grants for research, the focus of the company is still a message of support between sisters who are in this fight together. Women who are struggling in their fight with breast cancer find comfort in this supportive, understanding, and nurturing community. The emotion of the original promise, the buzz and excitement of an event, and the intensely pink memorabilia associated with the foundation draw in some and push away others.
Works Cited
Ahmed, Sara. “Affective Economies.” Social Text 22.2: 117-39. Schedule: DDD’s Dossier. Web. 1 May 2011.
Aristotle. “Rhetoric.” The Rhetoric and the Poetics of Aristotle. Trans. W Rhys Roberts. 1954. New York: McGraw Hill, 1984. 1-218. Print.
“Breast Cancer Awareness: Save the Ta-Tas.” Advantage Bridal. Advantage Bridal, 2 Oct. 2010. Web. 4 May 2011.
Brennan, Teresa. The Transmission of Affect. Ithaca: Cornell UP, 2004. Print.
Crowley, Sharon, and Debra Hawhee. “Pathetic Proof: Passionate Appeals.” Ancient Rhetorics for Contemporary Students. N.p.: n.p., n.d. 251-86. Rpt. in Class Readings. N.p.: n.p., n.d. N. pag. Schedule: DDD’s Dossier. Web. 4 May 2011.
Donaldson, Bob. Race for the Cure. 2008. “More than 36,000 People Participate in the Race for the Cure.” By David Templeton. Pittsburgh Post-Gazette 12 May 2008: n. pag. Post-Gazette.com. N.p., n.d. Web. 4 May 2011.
Edbauer, Jenny. “Unframing Models of Public Distribution: From Rhetorical Situation to Rhetorical Ecologies.” Rhetoric Society Quarterly 35.4: 5-24. Schedule: DDD’s Dossier. Web. 1 May 2011.
Jones, Kat. Class lecture. UGS 303 Creative Problem Solving. FAC, University of Texas. 26 Apr. 2011. Panel.
Longaker, Mark, and Jeffrey Walker. Rhetorical Analysis: A Brief Guide for Writers. N.p.: Longman, 2010. Schedule: DDD’s Dossier. Web. 1 May 2011.
Massumi, Brian. Parables for the Virtual: Movement, Affect, Sensation. Durham: Duke UP, 2002. Schedule: DDD’s Dossier. Web. 4 May 2011.
Smith, Craig R, and Michael J Hyde. “Rethinking ‘The Public’: The Role of Emotion in Being-With-Others.” Quarterly Journal of Speech 77: 446-66. Schedule: DDD’s Dossier. Web. 4 May 2011.
Susan G Komen for the Cure. Susan G Komen for the Cure, 2011. Web. 4 May 2011.
