In the argument, I begin with images of happy kids on bikes. The idea is to provoke nostalgia in the audience for the carefree times of bike-riding as children. These kids are smiling, with their friends, and concentrating on having fun, not watching for a car to come by. The next images are of distracted drivers; the audience should recognize common behaviors of texting, using the phone, or eating while driving, all while giving minimal attention to the road; the children aren't watching for motorists, but clearly these motorists aren't watching for cyclists. These images should provoke frustration and anger in knowing that these drivers are sharing the same roads as the children previously seen, and guilt in any audience members who participate in such unsafe behaviors while driving.
The next boy cycling is doing everything right; he's wearing a helmet, he's on the correct side of the road, and he's keeping to the right, where cyclists are required by law to be. Plus, he is smiling, another thing that he is doing "right": he's being safe and having fun at the same time. Contrast this with the distracted drivers, who are neither having fun nor being safe. If they are on the same road as the boy, will they be paying enough attention to slow down and go around him safely? These three images, taken together, are kind of like the build-up in a horror film; the audience can sense what the next image will be, but can't do anything to stop it. Any anger over the distracted drivers should still be present, along with mounting anxiety about what will happen if the cycling boy and the distracted drivers should meet at the next intersection.
With the next image, the audience's fears are realized: A kid was hit by a car, requiring medical attention. The image of a bike left on the side of a road with an ambulance in the background is meant to be gut-wrenching. A child has been in an accident, requiring both a regular ambulance and the air ambulance to respond. There is a Yield sign in the background as well, which could prompt the audience to wonder: Who failed to yield? The driver? The child? Either way, a kid is going to the hospital. In addition to being sickened at the thought of one of the happy kids now being an accident victim, the audience should still be angry at the driver who didn't look out for the child on a bike.
The final images give the potential aftermath of a bicycle-car collision: a grieving family, a child's funeral, and a ghost bike left as a memorial. These images should make the audience sad for the families of those who have been killed, and also give a feeling of the senselessness of this kind of tragedy: a child went from happy to dead in a matter of moments. When the audience connects the images of a distracted driver to a grieving mother, there should still be a sense of anger; that driver took away something precious that was not his (or hers) for the taking.
Up to this point, things have been getting progressively worse for the audience, ending in the needless tragedy of a dead child. The audience, who has been unable to stop the horror of what happened, will now be looking for an answer to the sadness and anger. The final statement, "Please watch out for them," is a plea for drivers to be on the lookout for children playing, but it also gives the audience some relief: Finally, something they can do to stop this tragedy from repeating itself again. While this argument is focused on bicycle-riding children, there is a broader implication that the driver needs to put down the phone, save the eating or the makeup for non-driving time, and pay attention to the road.
The interpretation necessary to get from the images to the desired behavior is the idea that children need protection. Our society puts a greater burden on adults to look out for kids than the other way around, and it's that belief that I'm pulling from to urge adults to watch out for kids. The audience also has to be aware of children's belief in their own invincibility; they will do things that are dangerous (like ride in groups, or without a helmet, or on the wrong side of the road), thinking nothing bad will happen. Adults, however, know that bad things sometimes happen, and should be looking out for children playing.
Image Sources:
Image 1 Community 4:12 URL: http://community412.typepad.com/uniting_to_transform_comm/ 30 March 11
Image 2 And I Still Think So URL: http://www.insuranceblogflorida.com/ 30 March 11
Image 3 Insurance Blog of Florida URL: http://www.insuranceblogflorida.com/ 30 March 11
Image 4 Insurance Quotes.com URL: http://www.insurancequotes.com/ 30 March 11
Image 5 Bikes Belong URL: http://www.bikesbelong.org/ 2 April 11
Image 6 Bicycle Accident Resource URL: http://www.cglaw-bicycle-accident-lawyers.com/ 30 March 11
Image 7 The Atlanta Journal-Constitution Online URL: http://www.ajc.com/ 30 March 11
Image 8 Electronic Village URL: http://electronicvillage.blogspot.com/ 2 April 11
Image 9 Private Collection
Image 1 Community 4:12 URL: http://community412.typepad.com/uniting_to_transform_comm/ 30 March 11
Image 2 And I Still Think So URL: http://www.insuranceblogflorida.com/ 30 March 11
Image 3 Insurance Blog of Florida URL: http://www.insuranceblogflorida.com/ 30 March 11
Image 4 Insurance Quotes.com URL: http://www.insurancequotes.com/ 30 March 11
Image 5 Bikes Belong URL: http://www.bikesbelong.org/ 2 April 11
Image 6 Bicycle Accident Resource URL: http://www.cglaw-bicycle-accident-lawyers.com/ 30 March 11
Image 7 The Atlanta Journal-Constitution Online URL: http://www.ajc.com/ 30 March 11
Image 8 Electronic Village URL: http://electronicvillage.blogspot.com/ 2 April 11
Image 9 Private Collection